1. What cookies and similar technologies are
Cookies and similar storage help websites remember choices, provide core functions and, with consent, understand aggregated use.
2. Necessary functions
Necessary technologies may support consent choices, security, anti-abuse controls and core website operation. Disabling necessary browser storage may prevent preferences from being remembered, though the enquiry form should remain usable.
3. Analytics
Analytics remains disabled until consent. If a valid Google Analytics 4 measurement ID is configured and you consent, analytics may help us understand aggregated page usage, CTA engagement and enquiry conversions. FareConnect does not intentionally send personal enquiry details to Google Analytics.
You can reject analytics or withdraw consent through Cookie Settings. Forms and contact actions continue to work without analytics.
4. Advertising measurement
Advertising measurement remains disabled until consent. If configured, Meta Pixel may measure page visits and successful flight enquiries, while Meta Conversions API may send a matching server-side Lead event after a successful submission. Browser and server events use the same event ID to avoid duplicate counting.
Meta browser and click identifiers and hashed contact details may be processed only for consented measurement as explained in the Privacy Policy. You can reject or withdraw advertising-measurement consent through Cookie Settings without affecting the enquiry form.
5. Your choices
Use Accept all, Reject non-essential or Manage preferences in the consent panel. Cookie Settings in the footer reopens the panel. Enquiry submission is separate from analytics consent and must work after analytics is rejected.
6. Browser controls
You can also delete or block storage using browser settings. Blocking necessary storage may affect saved preferences or security functions.
7. Current inventory
Necessary consent preferences — FareConnect — remember the visitor’s cookie choices — Necessary.
Analytics storage — Google Analytics 4, if configured — aggregated usage only after analytics consent — Analytics.
Advertising measurement — Meta Pixel and Meta Conversions API, if configured — page-view and completed flight-enquiry measurement only after advertising-measurement consent — Marketing/measurement.
8. Contact details
Fare Connect Ltd, Company No. 17312015, registered in England and Wales. Registered Office: Prime Apartments, 483 Green Lanes, London, N13 4FG, United Kingdom.
Email hello@fareconnect.co.uk · Phone +44 (0)20 8148 5935 · WhatsApp +44 7562873367. Meetings are by prior arrangement only.